1. Who We Are

We may collect the following types of information:

a. Personal Information

• Name • Email address • Age • Gender (optional) • ADHD status or self-disclosed health-related information

b. Usage & Profile Data

• Progress tracking in courses or programs • Participation in coaching or accountability sessions • Responses to in-app exercises, journals, or tools • Messages or contributions in community spaces

c. Payment & Subscription Data • Billing details processed securely via Stripe • Subscription status and payment history (via Stripe or Apple/Google)

d. Technical & Device Information • Device type, OS, app version • IP address, browser type (for website visitors) • Interaction logs (e.g., buttons clicked, screens visited)

We use your data to:

• Deliver personalised support, coaching, and educational content • Track your progress and save your activity across sessions • Respond to your support requests or emails • Communicate with you (via email/newsletter, if opted in) • Process and manage your payments and subscriptions • Improve our services and user experience • Comply with our legal obligations We do not sell or rent your personal information.

We use trusted service providers to run our business securely and efficiently:

• Stripe: for secure payments • Mailchimp: for email newsletters and communication • Apple/Google Play: for in-app purchases and subscriptions • Additional processors (e.g., analytics tools) may be used, and we will update this policy accordingly.

Each third-party provider has its own privacy policy and meets GDPR compliance standards.

Under UK GDPR, we rely on the following legal bases:

• Consent (e.g. for newsletters or community participation) • Contractual necessity (e.g. delivering coaching or paid services) • Legitimate interest (e.g. improving app functionality) • Legal obligation (e.g. for tax purposes)

You have the right to:

• Access the data we hold about you • Request correction or deletion of your data • Withdraw consent at any time • Request data portability (where applicable) • Lodge a complaint with the ICO if you're based in the UK

To request any of the above, contact: [email protected]

You can request to delete your account at any time via the app or by contacting us. We will retain minimal data only as required for legal, tax, or audit purposes.

• Our services are intended for users aged 16 and over. • We may lower this to 14+ in the near future and will update the policy accordingly. • We do not knowingly collect data from individuals under the minimum age.

We implement appropriate technical and organisational safeguards to protect your personal information. However, no method is 100% secure, and we cannot guarantee absolute security.

We may update this policy to reflect changes in our practices, legal requirements, or app functionality. We’ll notify you of material changes via email or in-app notice.